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Executive Leadership


Brad Winfrey—Co-Founder and President

With almost two decades of sales and product development experience, Brad Winfrey leads FOCUS Laboratories as our President, overseeing and managing the business operations and development for the company. Brad brings eight years of product development success from his previous position as Vice-President of Sales and Marketing at Blansett Pharmacal increasing sales from $2.4 million to over $18 million. As President of FOCUS Laboratories, Brad led the way in the licensing of FreshKote®, TOZAL and EyeGiene® to name a few.

Jon Beaver—Co-Founder and Vice President of Operations

Jon Beaver brings a diverse background and invaluable experience to FOCUS Laboratories. From his 20 years of experience in the advertising world as a production manager on the Proctor and Gamble and Wal-Mart accounts with Thompson and Murray Advertising Agency and a large tool company, to his expertise as a tradeshow planner with Dayspring Cards, Jon guides FOCUS Laboratories’ in-house, product branding efforts as well as its tradeshow marketing efforts. Previously with Blansett Pharmacal as Plant Superintendent, Jon also provides operations experience through his management of day-to-day operations, cost structure and purchasing forecasts, and warehouse operations.

Greg Rideout—Co-Founder and Vice President of Sales

With a unique combination of both entrepreneurial and corporate experience, Greg Rideout leads FOCUS Laboratories’ sales force. In this role, Greg is responsible for the hiring, training and on-going development of all sales personnel hired by FOCUS Laboratories across the nation. Additionally, with Greg’s experience as the National Sales Manager for Blansett Pharmacal, a sales representative with Arkansas Power and Light, and owner and founder of The Hillcross Group, a recruiting and placement firm for pharmaceutical representatives, Greg has successfully expanded FOCUS' sales force to over 25 states, nationwide.

Steve Horton—Chief Financial Officer

Steve Horton joined FOCUS Laboratories as Chief Financial Officer in June 2009. As the newest member of the executive leadership team, Steve brings over 15 years of finance, human resources, and facility management experience to FOCUS Laboratories. Previously the Chief Operating Officer at Fairfield Bay, a luxury resort community in north central Arkansas, Steve’s experience with all aspects of property management and finance for the resort have been invaluable to FOCUS as our Chief Financial Officer.